Sonix: Automated Transcription, Translation and Subtitling in 40+ Languages

Reading Time: 2 minutes A couple of months ago, I shared that I had implemented machine translations of my content and it exploded the reach and growth of the site. As a publisher, growth of my audience is critical to the health of my site and business, so I’m always looking for new ways to reach new audiences… and translation is one of them. In the past, I’ve used Sonix to provide transcriptions of my podcast… but they have

ICanLocalize: Affordably Translate Your Business Site To Reach New Audiences

Reading Time: 2 minutes My agency is working assisting a bilingual healthcare-related company to build out their site, optimize it for search, and to develop marketing communications out to their clients. While they had a nice WordPress site, the people that built it depended on machine translation for visitors who spoke Spanish. There are three challenges with the site’s machine translation, though: Dialect – The Spanish machine translation didn’t take into consideration the Mexican dialect of its visitors. Terminology

How to Channel Your Marketing Translation Spend to Benefit from the Ecommerce Boom

Reading Time: 3 minutes Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. Ecommerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll look at the importance of marketing translation services and how to use them to boost your eCommerce sales.  Why it Pays to Use Professional Marketing Translation for Your International Marketing Strategy Using a professional marketing translation service

GTranslate: A Simple WordPress Translation Plugin Using Google Translate

Reading Time: 3 minutes In the past, I’ve been hesitant at using a machine translation of my site. I’d love to have translators all over the planet to assist in translating my site for different audiences, but there’s simply no way that I would recoup those costs. That said, I do notice that my site content is shared internationally quite a bit – and many people are using Google Translate to read my content in their native language. That

Translation and Transcription to Enhance Video Marketing Performance

Reading Time: 3 minutes Looking for a high-quality translation company may not be the first thing you think about when determining the best path to take to enhance your video marketing campaign, but perhaps it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and that you check all of the work to ensure it is a quality translation. High-quality