A Rather Timely Post on Influencer Marketing Strategies for Hotels

Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s the White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several hotels she might be interested in staying at to see if they might provide a stay in trade for some publicity via her social media audience. No one is asking for my two cents,

5 Industries Radically Transformed by the Internet

Innovation does come at a cost. Uber is negatively impacting the taxi industry. Internet radio is impacting broadcast radio and music on traditional media. On-demand video is impacting traditional movies. But what we’re seeing isn’t a transfer of demand, it’s new demand. I always tell people that what’s happening isn’t one industry murdering another, it’s just that traditional industries were safe in their profit margins and slowly committing suicide. It’s a call to any traditional

Paid Search Optimization: A Travel and Tourism Example

If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.  While the use case is travel and tourism, these tips are ideal for any marketing seeking to incorporate a paid search optimization methodology to their PPC (Pay Per Click) strategies. With 65%

The Rise of the Modern Mobile Traveler

Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as: Millennials lead the mobile travel charge: most mobile travelers are consumers between 25-44 years old.

What are the Most Engaging Content Categories Online and Mobile?

Content marketers may want to take note of the latest AddThis analysis of content engagement on desktops and mobile devices. The company’s Q3 analysis uncovered interesting trends and behaviors when it comes to the content consumers most engage in, where they engage, and the time of day they’re most likely to be viewing it. According to AddThis, the content categories that saw the most engagement on mobile were family and parenting with pregnancy related content