Travel
Martech Zone articles tagged travel:
- Marketing Infographics
A Rather Timely Post on Influencer Marketing Strategies for Hotels
Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several hotels she might be interested in staying at to see if they might provide a stay in trade for some…
- Content Marketing
Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences worldwide. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a…
- Advertising Technology
5 Industries Radically Transformed by the Internet
Innovation does come at a cost. Uber is negatively impacting the taxi industry. Internet radio is impacting broadcast radio and music on traditional media. On-demand video is impacting traditional movies. But what we’re seeing isn’t a transfer of demand, it’s new demand. I always tell people that what’s happening isn’t one industry murdering another, it’s just that traditional industries were…
- Content Marketing
Paid Search Optimization: A Travel and Tourism Example
If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer. While the use case is travel and tourism, these tips are ideal for any marketing seeking to…
- Advertising Technology
How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention: Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in crowded marketplaces where differentiation is key. Enhances Brand Personality: Humor can help shape a brand’s personality, making it appear more approachable…