Travel

Martech Zone articles tagged travel:

  • Marketing InfographicsHotel Influencer Marketing

    A Rather Timely Post on Influencer Marketing Strategies for Hotels

    Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several hotels she might be interested in staying at to see if they might provide a stay in trade for some…

  • Content Marketing
    Fastly: Site Performance and CDNs

    Fastly: Why Performance is Key for the Smart Marketer

    To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences worldwide. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a…

  • Advertising Technology
    industries changed by internet

    5 Industries Radically Transformed by the Internet

    Innovation does come at a cost. Uber is negatively impacting the taxi industry. Internet radio is impacting broadcast radio and music on traditional media. On-demand video is impacting traditional movies. But what we’re seeing isn’t a transfer of demand, it’s new demand. I always tell people that what’s happening isn’t one industry murdering another, it’s just that traditional industries were…

  • Content Marketingpaid search optimization travel tourism infographic

    Paid Search Optimization: A Travel and Tourism Example

    If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.  While the use case is travel and tourism, these tips are ideal for any marketing seeking to…

  • Marketing Infographicsmodern mobile travel trends

    The Rise of the Modern Mobile Traveler

    Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…

  • Content MarketingDepositphotos 22677001 m

    What are the Most Engaging Content Categories Online and Mobile?

    Content marketers may want to take note of the latest AddThis analysis of content engagement on desktops and mobile devices. The company’s Q3 analysis uncovered interesting trends and behaviors when it comes to the content consumers most engage in, where they engage, and the time of day they’re most likely to be viewing it. According to AddThis, the content categories…

  • Content Marketingsocial marketing travel hospitality

    Social Marketing for Travel and Hospitality

    We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they’ve continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we’ve been amazed at how streamlined and productive their team has been in such a highly regulated…

  • Advertising TechnologyHumor in Product Packaging: Airtran Pretzels

    How to Eat a Gourmet Pretzel?

    Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention: Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in crowded marketplaces where differentiation is key. Enhances Brand Personality: Humor can help shape a brand’s personality, making it appear more approachable…

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