A Rather Timely Post on Influencer Marketing Strategies for Hotels

Reading Time: 4 minutes Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s the White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several hotels she might be interested in staying at to see if they might provide a stay in trade for some publicity via her social media audience. No one is asking for my two cents,

5 Industries Radically Transformed by the Internet

Reading Time: < 1 minute Innovation does come at a cost. Uber is negatively impacting the taxi industry. Internet radio is impacting broadcast radio and music on traditional media. On-demand video is impacting traditional movies. But what we’re seeing isn’t a transfer of demand, it’s new demand. I always tell people that what’s happening isn’t one industry murdering another, it’s just that traditional industries were safe in their profit margins and slowly committing suicide. It’s a call to any traditional

Paid Search Optimization: A Travel and Tourism Example

Reading Time: 2 minutes If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.  While the use case is travel and tourism, these tips are ideal for any marketing seeking to incorporate a paid search optimization methodology to their PPC (Pay Per Click) strategies. With 65%

The Rise of the Modern Mobile Traveler

Reading Time: < 1 minute Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as: Millennials lead the mobile travel charge: most mobile travelers are consumers between 25-44 years old.