Cision Adds Influencer Marketing Measurement To Their Communications Cloud

One important factor you have to keep in mind in the Martech industry is that most companies are on a continuous improvement cycle to differentiate and grow their business. The platform that you used a few years ago may not even exist anymore. Cision is one of those companies that I’ve honestly not paid as much attention to as I should have. They were definitely a market share leader when it came to public relations,