Reading Time: 5 minutes Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase in remote work on a global scale. McKinsey also reports of consumers pushing towards an
Reading Time: 4 minutes Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve their customers’ experience and adapt to new ways of doing business. 2020 has been a year full of upheaval, but it’s also been the catalyst for many businesses to finally start embracing digital – whether
Reading Time: 7 minutes It’s no secret that marketing trends emerge with changes and innovations in technology. If you want your business to stand out, bring in new customers and increase visibility online, you’ll need to be proactive about tech changes. Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take steps to learn the trends and apply them, or get left behind. In this
Reading Time: 4 minutes Wherever you look, it is clear that mobile technology has become integrated into society. According to Allied Market Research, the global app market size reached $106.27 billion in 2018 and is projected to reach $407.31 billion by 2026. The value that an app brings to businesses cannot be understated. As the mobile market continues to grow, the importance of companies engaging their clients with a mobile app will become exponentially higher. Due to the transition of
Reading Time: 3 minutes Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched.