6 Technology Trends in 2020 Every Marketer Should Know About

It’s no secret that marketing trends emerge with changes and innovations in technology. If you want your business to stand out, bring in new customers and increase visibility online, you’ll need to be proactive about tech changes.  Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take steps to learn the trends and apply them, or get left behind. In this

The Trends Every Mobile App Developer Needs to Know for 2020

Wherever you look, it is clear that mobile technology has become integrated into society. According to Allied Market Research, the global app market size reached $106.27 billion in 2018 and is projected to reach $407.31 billion by 2026. The value that an app brings to businesses cannot be understated. As the mobile market continues to grow, the importance of companies engaging their clients with a mobile app will become exponentially higher.   Due to the transition of

Organic Search Statistics for 2018: SEO History, Industry, and Trends

Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched.

2018 RSW/US Marketer-Agency New Year Outlook

If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction. The 2018 RSW/US Marketer-Agency New Year Outlook Infographic is based on our latest survey,

Is Social Media Forcing Marketers Away from Mass Media?

This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their