The Customer Journey and Optimove Retention Automation

One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting,

Chirpify: Add Conversions to Your Social Media Monitoring

Chirpify enables marketers to activate triggers that allow consumers to participate with a brand from any channel in social media. You can activate triggers on behaviors to get social media users to buy, enter a promotion, gain access to exclusive content, etc. Here’s an example: This Sunday, watch our new TV ad, look out for the hashtag and snag your own pack of our new flavors. #awardsnight pic.twitter.com/ASU58SL1KX — Oreo Cookie (@Oreo) January 24, 2014

Vero: Email Automation and Remarketing

Vero is an email marketing automation service that is focused on increasing user conversion and retention. Using targeted emails you can generate increased revenue and improve customer satisfaction. Martech Zone readers can get 45% off of a 6 month subscription of the Vero Small plan by using our affiliate link! Vero Email Marketing Includes Individual customer profiles – Track data about your customers in your subscriber database. Use the data you collect such as your