Triggered Emails
Martech Zone articles tagged triggered emails:
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Ecommerce and Retail
Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting from Google. This leads some…
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Email Marketing & Automation
Why there’s so much Email in your Inbox that you DON’T READ.
Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…