DanAds: Self-Service Advertising Technology For Publishers

Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability for media buyers to use software to purchase advertising has revolutionized the digital advertising space, removing the need for traditional manual processes such as requests for proposals, tenders, quotes, and, most notably, human negotiation. Traditional programmatic advertising, or managed service programmatic advertising as it’s sometimes referred to,

What is the Impact of Online Consumer Reviews on Your Business?

We worked closely with a company who advised businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more clients. Their service spells out the impact of consumer reviews on

Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp

You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read Yelp’s own statistic which states that, of the 115 million consumer reviews Yelpers have left since launch, 22% relate to shopping vs. 18% relating to restaurants. Retail reputation, then, makes up the dominant portion of

Should You Invest in Online Review Monitoring to Manage Your Reputation?

Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google My Business, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s someone writing about you online. And those online reviews are having an impact. What is Reputation Management? Reputation management is the process of monitoring and

Reputology: Alert System for Online Reviews

We recently shared our online reviews and other technology are impacting the restaurant industry. The Internet is the goto tool for validating service companies, restaurants, and other retailers. Reputology is a review monitoring and reporting platform. It sends email notifications whenever someone reviews your business on Yelp, Google+ Local, Tripadvisor and other review sites. By responding quickly, our customers can get an unhappy reviewer to change their mind 70% of the time. From an Operations