Trust
Articles Tagged trust:
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Artificial Intelligence
Creative Destruction: Why AI Will Unleash Marketing Creativity and Opportunities
Thirty years ago, as I was adding PC connectivity to a manufacturing plant’s equipment to monitor equipment performance for predictive maintenance, I never imagined the world we now live in. I never imagined the job positions that I’d have. I never imagined the companies I’d be a part of creating. For those of you who don’t remember a time when…
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Content Marketing
What is a Brand?
If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more difficult than I ever…
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Sales and Marketing Training
The Heartbeat of Community Building: Why Passion, Not Brand, Creates Movements
Community is more than a buzzword—it’s a battleground for relevance, loyalty, and long-term brand health. Yet, many corporations still misread the core ingredient that fuels thriving communities: passion. It’s a critical yet often misunderstood distinction. Passion does not originate in a brand. It’s not baked into a logo or conjured through a clever slogan. Passion lives in people and is…
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Social Media & Influencer Marketing
Getting Started with Facebook Business Pages and Meta Advertising
Facebook has long been a useful tool for marketers. With over 3.07 billion monthly active users across its family of apps, including Facebook, Instagram, WhatsApp, and others, the social media platform provides brands with the opportunity to cast a wide net and attract customers from around the world. That said, simply creating a Facebook page for your business or publishing…
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E-commerce and Retail
The Digital Decider: Key Factors That Drive Online Purchase Decisions
When shopping online, consumers have more power and options than ever. From comparing prices across multiple stores in seconds to reading dozens of reviews at the click of a button, e-commerce has revolutionized how we buy. Yet, behind all the convenience and choice lies one vital question: What truly motivates a shopper to hit that buy button online? In this…
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Social Media & Influencer Marketing
Building True Communities: Why Brands Get It Wrong
The idea of community has become a buzzword among marketers and businesses. Brands, eager to harness the power of collective engagement, often rush to create communities around their products. However, many make a critical mistake: they attempt to center their communities around the brand itself rather than the shared problems, beliefs, hobbies, or skills that genuinely bring people together. This…
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Content Marketing
The Four Pillars of High-Impact Content: Driving Business Results Through Strategic Messaging
Creating content that informs and drives business results requires a strategic approach. While creativity and storytelling play significant roles, businesses need a framework to ensure their content resonates with the audience and leads to action. A powerful approach comprises four key pillars: Efficiency, Emotion, Trust, and Facts. These pillars serve as a guiding framework to make content more persuasive, actionable,…
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Sales Enablement, Automation, and Performance
How to Make Referral Marketing Your #1 Growth Strategy
Start the Referral Revolution Businesses thrive when happy customers become brand advocates. Referral marketing is the key to long-term organic growth by leveraging trust and social influence. Engaging your existing customers in referral programs brings in new customers and strengthens your relationship with your current customer base. This guide will help you build a powerful referral marketing strategy that works. Table of ContentsStart the…
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Sales and Marketing Training
The Monkey’s Fist: A Practical Sales Approach to Building Trust and Driving Conversions
Sales is as much about psychology as it is about persuasion. The best sales professionals don’t just sell; they guide, educate, and build relationships. One particularly effective technique in this space is the Monkey’s Fist strategy, which helps reduce friction in the buying process while building trust. In the Navy, when a ship approaches a dock, the crew needs to…
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Social Media & Influencer Marketing
What is Brand Advocacy? How Do You Cultivate Brand Advocacy?
Every business faces the challenge of attracting customers and creating loyal advocates who actively promote their products or services. Brand advocacy has become a cornerstone for sustainable growth, with advocates driving awareness, trust, and revenue in ways traditional marketing efforts cannot achieve. This guide explores brand advocacy, benefits, and actionable steps to foster it within your business. What is Brand…