Are You Getting Bad Advice From Leading Marketers?

Maybe I’ve been in the marketing game too long. It seems that the more time that I spend in this industry, the fewer people I respect or listen to. That’s not to say I don’t have those folks that I respect, it’s just that I’m becoming disillusioned with so many who hold the spotlight. Beware of false prophets, who come to you in sheep’s clothing, but inwardly are ravenous wolves. Matt. 7:15 There are a few reasons…

Self-Service Sales or Value-Based Pricing – It’s Still About the Experience

Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping up and now Brian’s vision is now a reality – so exciting. The speaker at the event was Scott McCorkle of Salesforce fame where he was CEO of the Salesforce Marketing Cloud. I had the

7 Content Marketing Strategies That Inspire Trust and Shares

Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you cultivate an online presence that reflects the values that win consumer confidence? Remember these guidelines when you

The 4 Elements You Should Have in Every Piece of Content

One of our interns who is researching and writing initial research for us was asking if I had any ideas on how to expand that research to ensure the content was well-rounded and compelling. For the last month, we’ve been doing research with Amy Woodall on visitor behavior that helps with this question. Amy is an experienced sales trainer and public speaker. She works closely with sales teams on helping them recognize indicators of intent

How Your Business Benefits from Social Media Marketing

We just wrote a post that was critical on the comparison of email marketing and social media marketing, so this infographic from The Social Lights is perfect timing. Email requires that you collect someone’s email address in order to communicate with them. However, social media provides a public medium where your message can be echo’d well beyond your direct followers. In fact, 70% of marketers have successfully used Facebook to gain new customers and 86%