CleverTap: Mobile Marketing Analytics and Segmentation Platform

CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence,

Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle of a customer, attribution and their overall impact on revenue. Chartio By connecting to all

Why 2016 Will be a Global Tipping Point for the Mobile Economy

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big numbers all the time. 800 million new mobile subscribers with smartphones this year, globally. 600 million more in 2016. Add it all up with existing