What is a Demand-Side Platform (DSP)?

While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social.

BrightTag: Enterprise Tag Management Platform

Two issues that enterprise marketing professionals are constantly fighting online are the ability to reduce their site’s load times AND the ability to quickly deploy additional tagging options on their web properties. The typical enterprise corporation may have a deployment schedule that takes weeks or even months to get changes to the site. One of our enterprise clients integrated BrightTag‘s enterprise tag management on their site with incredible results. Their site was running multiple analytics