TurnTo: Syndicate Reviews with Your Product’s Distributors

Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these on their eCommerce sites. By sharing their reviews with their distribution partners, brands can help products stand out and sell better, as higher review volumes have been proven to increase sales. Until now, such syndication

How Shopper Product Ratings Affect AdWords Merchants

Google rolled out an AdWords feature late in July to help shoppers make more informed buying decisions. Product Listing Ads (PLA) across Google.com and Google Shopping will now have product or Google shopping ratings. Think Amazon and that’s exactly what you’ll see when you search for products and services on Google. The product ratings will use the 5-star rating system with review counts. Let’s say you’re in the market for a new coffee maker. When