This is not an Influencer Marketing Strategy, Stop It!

There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly. That said, there’s a nefarious strategy that’s beginning the emerge online that’s eating up my time in direct messages and

To Tweet or Not to Tweet

A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around

An Open Letter to @Jack About Twitter

Dear Jack, For a year now, I’ve joked that Twitter is like the girl I had a crush on in school that wouldn’t give me the time of day. One time we played spin the bottle in the basement, and she nudged the bottle to kiss the guy next to me that was a jerk. She broke my heart. And he eventually broke hers. We both lost. Twitter is losing, too. You wrote in your earnings

Reach7: Engage Multilingual Audiences on Social Media

Reach7 wants to make it easier for individuals and businesses to expand their social reach throughout the globe. With Reach7, users identify and engage with the most relevant audience on social media easily and efficiently. Their platform helps users build a relevant audience in their local market or work effectively to engage with a global market. Businesses or individuals can localize tweets in over 80 of the world’s most spoken languages. 90% of translations are completed

Twitter Basics: How To Use Twitter (for Beginners)

It’s still too soon to call the demise of Twitter, although personally I feel as they continue to make updates that aren’t enhancing nor strengthening the platform. Most recently, they’ve removed the visible counts available through their social buttons on sites. I can’t imagine why and it appears that it could be having an adverse impact on overall engagement when you look at Twitter’s traffic across key measurement sites. Enough complaining… let’s see the good

TweetThis Shortcode: Our Latest WordPress Plugin!

Have you ever had a quote or stat that stood out that you wanted your audience to share? I was reading an article on Jay Baer’s fantastic blog – Convince and Convert and noticed that he was using Sumo Twilighter to incorporate a button that people could press that would offer the opportunity to share the quote socially. I liked the idea of people being able to easily Tweet out a phrase that I built