Marketing is such a vast area of knowledge that sometimes it can be overwhelming. It feels like you need to do a ridiculous amount of things at once: think through your marketing strategy, plan out content, keep an eye on SEO and social media marketing and so much more. Luckily, there is always martech to help us. Marketing tools can take a load off our shoulders and automate the tedious or less exciting parts of
Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and Twitter would eventually become unresponsive. I’m only guessing that the developers and QA folks testing the app don’t have many followers and lots of updates throughout the day as I do. I was usingHootsuite but
It’s still too soon to call the demise of Twitter, although personally I feel as they continue to make updates that aren’t enhancing nor strengthening the platform. Most recently, they’ve removed the visible counts available through their social buttons on sites. I can’t imagine why and it appears that it could be having an adverse impact on overall engagement when you look at Twitter’s traffic across key measurement sites. Enough complaining… let’s see the good
I just wrote about my reignited love affair with Twitter and shared a couple great tools for managing your Twitter followers. Here’s another nice tool that I just discovered! Riffle by CrowdRiff is a Chrome Plugin that adds a Twitter dashboard pane that helps you identify and analyze information on the Twitter user. Riffle provides information including the activity, the account’s engagement, the source of the tweets as well as their top mentions and affinities.
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once you write code to automate a process, more than one customer will be able to use the process and the