Infographic: 46% of Consumers Use Social Media in Purchase Decisions

Reading Time: 2 minutes I want you to do a test. Go to Twitter and search for a hashtag related to your business and follow leaders that appear, go to Facebook and search for a group related to your industry and join it, then go to LinkedIn and join an industry group. Spend 10 minutes a day on each for the next week and then report back whether or not it was worth it. It will be. You’ll learn

Content Variety and Formats Drive Results

Reading Time: < 1 minute Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog post that ties it all together. Internet users have become sophisticated content consumers in recent

State of Social Media 2012

Reading Time: < 1 minute It’s been a fascinating year for marketers… so many technologies, advancements, and platforms to design, develop and deploy social strategies. In that time, I hope the information that we’ve provided has helped you to focus your attention on the metrics that drive results and the strategies that best grow your business. This infographic on the 2012 State of Social Media was developed for The SEO Company. Month by month, the infographic will stir some memories

Is Social Impacting Search Rank?

Reading Time: < 1 minute This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that Google has any insight (although they may through third parties). I don’t doubt that Google