Infographic: Brief History of Social Media Advertising

While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago but generated $11 billion in revenue by 2017. This was up from just $6.1 billion in 2013. Social advertisements offer the opportunity to build awareness, target based on geographic, demographic, and behavioral data. As well,