Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the key features include: Drill to the buying group. Go beyond choosing the target accounts: research specific decision-makers comprising buying groups of your target accounts. Refer to the persona definition of your ICP to put together a list of decision-makers
The pressure on marketers, business owners and entrepreneurs to produce high quality, original campaigns has never been as intense as it is right now. Without design knowledge and creative strategies it’s going be increasingly difficult to keep up with the rising standard. Design Wizard is an online graphic design software that offers people a quick, easy and affordable solution to creating visual content. Every day there are over 1.8 billion images posted online and the
Twitter is testing a beta advertising program where they amplify your tweets. It’s $99 a month and you select the geography as well as some target categories. I’m still a fan of Twitter and I’m intrigued by this offering, so when I received the email asking me to join the beta I had to say yes. I wanted to share some random thoughts so that I could return to this post and see what the
I’ve read mixed reviews on Twitter Advertising. Not having used it myself, I thought it might be worth giving a shot. I’d like to attract some more folks to the Marketing Technology Twitter account and I wanted to see whether some ads would help. I guess I don’t get to find out. Hey @TwitterAds, I tried to spend money with you but you wouldn’t let me I carefully navigated the filtering options to narrow down
Facebook, LinkedIn and Twitter have all beefed up their advertising offerings. Are small businesses jumping on the social media advertising bandwagon? That was one of topics we explored in this year’s internet marketing survey.
Twitter now offers a variety of campaigns to build a following, drive traffic and conversions to your site, install applications, acquire leads, or promote specific tweets. Promoted Tweets continue to pop up in my timeline on Twitter and in native Twitter applications. Your business should be leveraging Twitter’s best practices, but if you’re actually paying to promote a Tweet, there are specific things that you can do to improve the click-through rate of the promoted
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they wanted and how they wanted it. Campaigns were very complex combinations of long-form letters, post cards, newspaper advertisements, voice calls,