Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,

Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service

Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons that I push our clients to think more in terms of developing a content library than an endless stream of content production. There’s

How to Measure and Improve Your Twitter Marketing Strategy

There’s not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course! Fifty-seven percent of users have discovered a new small- or medium-sized business on Twitter, and of

To Tweet or Not to Tweet

A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around

6 Advantages of Twitter for Promoting Your Brand

There are a lot of social media and technology pundits out there talking about the demise of Twitter. I’ll be honest that, despite the business rumblings, I still find incredible value in the platform. If someone from Twitter is reading this, here’s what I would do immediately to improve business results: Make users pay for automated tweets. Oh – I can hear the screams now, but if it were affordable, I’d pay to promote my