Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service

Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons that I push our clients to think more in terms of developing a content library than an endless stream of content production. There’s

How to Measure and Improve Your Twitter Marketing Strategy

There’s not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course! Fifty-seven percent of users have discovered a new small- or medium-sized business on Twitter, and of

To Tweet or Not to Tweet

A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around

6 Advantages of Twitter for Promoting Your Brand

There are a lot of social media and technology pundits out there talking about the demise of Twitter. I’ll be honest that, despite the business rumblings, I still find incredible value in the platform. If someone from Twitter is reading this, here’s what I would do immediately to improve business results: Make users pay for automated tweets. Oh – I can hear the screams now, but if it were affordable, I’d pay to promote my

The State of Social Media Marketing 2015

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact is… if your business is not marketing on social media, you’re missing a huge opportunity. In fact, 33% of marketers identified social media as a

What Measures Marketers Need to Take to Succeed Online

The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the Internet has created new opportunities for businesses as digital tools have helped streamline and automate

Business Strategies in 140 Characters or Less

Twitter has relaunched their Business center and added a new, fantastic video. I love the messaging and the graphic design – it paints such a clear picture of Twitter and how businesses can utilize the tool in real-time to find, respond and promote their business. The basics include connect with the right people, find out more about who’s on Twitter and how to reach them, understand your results with analytics, integrate your marketing efforts with

Marketing Strategy Losers and Winners of 2012

As we begin to look back at the last year, I believe it’s important to get a clear picture of what marketing strategies are growing… both in popularity and results. It’s also important to recognize the strategies that had marketers running in circles and not really producing the results they were looking for or needed. Marketing Strategy Losers of 2012 Backlinking – One of our more controversial and popular posts in 2012 was announcing that