To Tweet or Not to Tweet

A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around

How to Drive Business with Twitter and Promoted Tweets

Twitter now offers a variety of campaigns to build a following, drive traffic and conversions to your site, install applications, acquire leads, or promote specific tweets. Promoted Tweets continue to pop up in my timeline on Twitter and in native Twitter applications. Your business should be leveraging Twitter’s best practices, but if you’re actually paying to promote a Tweet, there are specific things that you can do to improve the click-through rate of the promoted