How to Measure and Improve Your Twitter Marketing Strategy

There’s not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course! , and of those people, half followed through and shopped at the company’s store or website.

To Tweet or Not to Tweet

A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around

How to Measure Social Media Success

Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI is. Influencing Conversions – Having a relevant community that’s carrying your word is incredibly powerful. I