Determining Facebook and Twitter ROI

I’m not sure I agree with the title of this infographic from InventHelp since it doesn’t actually educate one on how to determine the literal return on investment. More so, it’s a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter. Within the infographic, a method of looking at the change in response before and after the campaign is one means of measuring the ROI… but