How to Measure and Improve Your Twitter Marketing Strategy

There’s not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course! Fifty-seven percent of users have discovered a new small- or medium-sized business on Twitter, and of

How to Drive Business with Twitter and Promoted Tweets

Twitter now offers a variety of campaigns to build a following, drive traffic and conversions to your site, install applications, acquire leads, or promote specific tweets. Promoted Tweets continue to pop up in my timeline on Twitter and in native Twitter applications. Your business should be leveraging Twitter’s best practices, but if you’re actually paying to promote a Tweet, there are specific things that you can do to improve the click-through rate of the promoted