Designer Terminology: Fonts, Files, Acronyms and Layout Definitions

Reading Time: 2 minutes Common terminology utilized by designers of graphics and layouts for the web and print.

How to Find Fonts with Adobe Capture

Reading Time: 2 minutes If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out. Font Identification Forums Back in the day… like a decade ago, you had to upload an image to a forum

Design Trends for 2019: Asymmetry, Jarring Colors, and Exaggerated Proportions

Reading Time: 3 minutes We’re working with a client that is moving up from medium-sized businesses to enterprise businesses and one of the key strategies is to graphically redesign their website – new fonts, new color scheme, new patterns, new graphic elements, and animation synchronized with user interaction. All of these visual indicators will assist a visitor that their site is focused on enterprise companies rather than smaller ones. I believe a lot of design agencies miss the subtleties

How Colors and Fonts Impact Consumer Behavior

Reading Time: < 1 minute While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: The team at MDG Advertising sifted through the latest research to uncover the key things marketers need to know about the huge impact that color

What are the Best Fonts for Email? What Are Email Safe Fonts?

Reading Time: 2 minutes You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it.  I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that tens of millions of dollars are being spent by companies to fine-tune their emails. That’s