Reading Time: 7 minutes How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.
Reading Time: 2 minutes Websites that add live social proof banners boost their conversion rates and their credibility. Pulse enables businesses to show notifications of real people taking action on their site. Over 20,000 websites use Pulse and get an average conversion increase of 10%. The location and duration of the notifications can be fully customized and, while they grab the visitor’s attention, they don’t divert attention away from the purpose the visitor is there for. It’s a beautiful
Reading Time: 2 minutes Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously. Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a
Reading Time: 2 minutes Perhaps we should start with why. Sometimes we discuss social media monitoring with clients, and they say they’re not on social media so they’re not worried about it. Well… that’s unfortunate because even though your brand isn’t participating in social conversations, it doesn’t mean that your customers and prospective customers aren’t participating. Why You Should Monitor Social Media An upset customer discusses their frustration online. Our agency had a difficult engagement a few months ago
Reading Time: 2 minutes There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking and finding information online grow in popularity. Of course, if you were to ask consumers (and TechnologyAdvice and Unbounce did), you’d think they were worthless: