Unica

Martech Zone articles tagged unica:

  • Marketing Infographics
    marketing automation platforms

    Marketing Automation Software: Key Players and Acquisitions

    Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The marketing automation industry has grown from $225 million to over $1.65 billion in the last 5 years The following infographic from Marketing Automation Insider details the evolution of marketing automation software from Unica over…

  • Analytics & TestingHistory of Social and Web Analytics Through 2011

    The History of Web and Social Analytics (Through 2011)

    We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…

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