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  • Email Marketing & AutomationSmall business email marketing platform from iContact

    iContact: The Easiest Email Marketing Platform for Small Businesses

    Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore why over 35,000 businesses love iContact and why you should consider it for your marketing needs. iContact is all about…

  • Analytics & Testingessential content marketing metrics

    What Metrics to Measure Content Marketing Effectiveness With

    Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

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