How To Increase Holiday Season Engagement And Sales With Email List Segmentation

Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is a critical step that will lead to greater email engagement and sales. Here are several

Email Design Trends for 2021

The browser industry continues to move at full-speed with amazing innovation. Email, on the other hand, drags behind in its technological advancements as email lag in adopting the latest in HTML and CSS standards. That said, it’s a challenge that makes digital marketers work that much harder at being innovative and creative in their use of this primary marketing medium. In the past, we’ve seen the incorporation of animated gifs, video, and even emojis used

The Key Visual Elements of Landing Page Design

The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages, which covers how landing pages along with the critical visual elements that impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to the algorithms and get the right traffic to your landing page. By not optimizing, you could