20 Key Factors Impacting E-Commerce Consumer Behavior

Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.

How to Generate Value from Digital Marketing

Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and

Create an Ultimate Customer Experience

While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate: Consumers expect highly-relevant online interactions with brands. For many businesses, the ability to deliver an

Planning, Design, and Optimizing a Website

Lemonhead has developed this great infographic to simplify the process of planning, designing and optimising your website. The infographic takes you through each of the three stages and incorporates usability, hierarchy, testing, keyword selection and other key factors to incorporate. Planning, design and optimising a website simplified by internet initiatives. Website simplified infographic design is a process of website design in a simplified way using effective planning, design layout and strategic implementation. A one piece

A Video on Design versus Usability

Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one can actually figure out how to use it, abandonment will be high and sales will be difficult. Branding managers, product managers and graphic designers often determine the look and feel of an application. Usability is

A Masterpiece in Usability and Design: Onehub

As a b-list blogger, you often become the target of business authors, software developers, and search engine opportunists who want you to promote their wares. I love being the target of this attention, though, because I love reading books and I love seeing applications out on the market. As a product manager, I recognize how difficult it is to take an able application and turn it into a wondrous application. It’s not often, but every