User Engagement
Articles Tagged user engagement:
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Paid and Organic Search Marketing
Why Meta Descriptions Are Critical for SEO and How to Automate Them with AI in WordPress
Meta Descriptions may not have the power they once did with Search Engines, but seeing a dynamic description in the Search Engine rather than your overall blog's description will attract more readers to your site! Read about how to do it manually or with a WordPress plugin I found.
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Social Media & Influencer Marketing
Social Media Statistics for 2025: Platforms, Advertising, Demographics, and User Interaction
Social media in 2025 is a dynamic landscape, shaped by evolving platforms, shifting user behaviors, and growing concerns about fatigue and division. With billions of users worldwide, platforms continue to pivot toward monetization, while consumers navigate an increasingly complex digital environment. This article explores key trends in platform evolution, consumer interactions with advertising, demographic shifts, and user engagement, highlighting the…
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Artificial Intelligence
Optimize Your Business with Live Chat Support in 2025
Live chat support services give your customers instant help on your website. In this article, learn about their benefits, how they work, and best practices to boost customer satisfaction and efficiency. Table of ContentsKey TakeawaysUnderstanding Live Chat Support ServicesLive Chat vs. Other Communication ChannelsKey Benefits of Implementing Live Chat SupportEnhancing Customer Experience with Live ChatBoosting Business Efficiency with Live ChatBest…
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Content Marketing
Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…
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Content Marketing
Do Longer Posts Get More Views? A Data-Driven Analysis
Years ago, I analyzed Martech Zone and tried to identify whether my word count impacted the number of post views. The result was a minimal correlation, which encouraged me that the correct word count is the number of words necessary to explain your topic to your audience… and no more. Of course, this contradicts the advice of many SEO experts…
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Social Media & Influencer Marketing
Getting Started with Facebook Business Pages and Meta Advertising
Facebook has long been a useful tool for marketers. With over 3.07 billion monthly active users across its family of apps, including Facebook, Instagram, WhatsApp, and others, the social media platform provides brands with the opportunity to cast a wide net and attract customers from around the world. That said, simply creating a Facebook page for your business or publishing…
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Sales and Marketing Training
The Expanding Blockchain Frontier: A Marketer’s Roadmap
The blockchain industry has transformed from a niche concept into a multi-billion-dollar global market, with applications spanning finance, supply chain management, gaming, and digital identity. Once primarily associated with Bitcoin and cryptocurrency, blockchain underpins an expanding ecosystem of decentralized applications, smart contracts, and tokenized real-world assets (RWAs). The global Blockchain Market size is projected to grow from USD 20.1 billion in 2024 to USD 248.9…
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Content Marketing
The Four Pillars of High-Impact Content: Driving Business Results Through Strategic Messaging
Creating content that informs and drives business results requires a strategic approach. While creativity and storytelling play significant roles, businesses need a framework to ensure their content resonates with the audience and leads to action. A powerful approach comprises four key pillars: Efficiency, Emotion, Trust, and Facts. These pillars serve as a guiding framework to make content more persuasive, actionable,…
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Analytics & Testing
Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve user experiences (UX), boost conversions, or address pain points. Understanding your audience shouldn’t feel like guesswork. That’s where Hotjar steps…
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E-commerce and Retail
BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…