Typeform: Turn Data Collection Into A Human Experience

Reading Time: 2 minutes A few years ago, I completed a survey online and it was actually not a chore… it was elegant and simple. I looked up the provider and was Typeform. Typeform came about because the founders wanted to change the way people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we hit a form online and it’s typically an awful experience. Validation is often an

What is Robotic Process Automation?

Reading Time: 2 minutes One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working its way into technology and the IT department as business units look to automate repetitive

Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution

Reading Time: 5 minutes Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive prototypes in a single click. You can make changes to your design and see your prototype update automatically — no syncing required. And you can preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. Features of Adobe

2017 Web Design and User Experience Trends

Reading Time: 2 minutes We really did enjoy our previous layout on Martech but knew that it appeared a bit aged. While it was functional, it just didn’t acquire new visitors as it once did. I believe people arrived at the site, thought it was a bit behind on its design – and they made the assumption that the content might be as well. Simply put, we had an ugly baby. We loved that baby, we worked hard on

POP: Your Mobile App for Prototyping on Paper

Reading Time: < 1 minute I’ve tested a ton of different prototyping tools to create wireframes and layout user interface elements… but I always gravitated back to paper. Perhaps if I purchased a sketch pad, I could have some luck… I’m just not a mouse guy when it comes to drawing (yet). Enter POP, a mobile or tablet application that allows the user to combine photos of your paper prototypes with hotspots for interactivity. It’s pretty ingenious! Start by drawing