User Recognition
Martech Zone articles tagged user recognition:
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Ecommerce and Retail
AdTruth: Universal Mobile Audience Recognition
AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often…