utm_content
- Analytics & Testing
Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large ecommerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers. The best means of doing this is to ensure every distributed link to their online store has a UTM querystring…
- Analytics & Testing
Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id, utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. Target URL: Required: Valid URL including https:// with domain, page, and optional querystring ID: Optional: Use to…
- Analytics & Testing
How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…
- Email Marketing & Email Marketing Automation
How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud
By default, Salesforce Marketing Cloud (SFMC) isn’t integrated with Google Analytics for appending UTM tracking querystring variables to each link. The documentation on Google Analytics integration typically points towards Google Analytics 360 integration… you may want to look at this if you really want to take your analytics to the next level since it allows you to connect customer site engagement…
- Analytics & Testing
How to Effectively Track Your Conversions and Sales in Email Marketing
Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way. The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food…
