Valuable Insights

Martech Zone articles tagged valuable insights.
  • Analytics & TestingWhat is Marketing Data Analytics?

    What Is Marketing Data Analytics? Why Your Business Should Embrace It

    Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task.  When done ineffectively, it can negatively impact decision-making, leading to business failure.  I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…

  • Artificial IntelligencePredictive Sales Artificial Intelligence (AI)

    Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts

    Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage?  How can you actually…

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