Value Proposition
Articles Tagged value proposition:
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Content Marketing
The Three Rules of Marketing and Sales Communication: The Foundation of Everything We Do
Marketing and sales aren’t about gimmicks, guesswork, or gut feelings. They’re about solving problems, demonstrating value, and communicating effectively. Every campaign, every sales call, every pricing decision—everything we do—must follow three fundamental rules. 3 Rules Of Marketing And SalesRule #1: Understand THEIR Problem You’re SolvingRule #2: Measure the Value of Fixing THEIR ProblemRule #3: Speak THEIR Language When businesses ignore…
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Mobile Marketing, Messaging, and Apps
What’s the Ideal Text Messaging Frequency?
SMS messaging remains one of the most direct and effective ways to engage prospects and customers. As more brands adopt text messaging in their sales and marketing efforts, one question repeatedly arises: How often should we send SMS messages? Research from Upland reveals that the optimal mobile messaging frequency maxes out at around 10-12 messages sent per month. But read…
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Email Marketing & Automation
Email Benchmarks: Average Email Open Rates, Click-Through Rates, and Bounce Rates by Industry (2024)
Email marketing is one of the most effective channels for business communication and customer engagement. Understanding industry benchmarks helps organizations gauge their performance and identify areas for improvement. This comprehensive analysis examines key email metrics across different industries and provides actionable insights for optimization. Table of Contents2024 Average Email BenchmarksOpen RateClick-Through RateBounce RateIndustry BenchmarksTop Performers Strong Performers Strong PerformersEmail Benchmarks…
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Sales and Marketing Training
The Six Stages of the B2B Buyer’s Journey
Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they’re looking for it. How Digital Changed Everything The…
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Sales Enablement, Automation, and Performance
How to Sell to Executives: A Comprehensive Guide
Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growth and profitability. They understand their business challenges intimately but may not have the time or inclination to delve into technical details or implementation specifics. This creates a delicate balance for salespeople: they must demonstrate deep…
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Email Marketing & Automation
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
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Sales and Marketing Training
Good Marketing vs. Bad Marketing: The Value of Understanding, Setting, and Meeting Expectations
Marketing is a powerful tool that can make or break a business. But what separates good marketing from bad marketing? The answer lies in understanding the value that your product or service brings to your clients, setting and meeting expectations, and prioritizing communication. At the heart of all good marketing is communication and honesty. Good marketing sets realistic expectations and…
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Sales and Marketing Training
Winning Against Today’s Slower, Tougher B2B Sales Cycles
If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…
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Content Marketing
Crafting Consistent Brand Messaging: A Comprehensive Team Exercise for Alignment
Have you ever asked people throughout your organization what they tell people when asked about your company? I worked for a company where the executive salesperson told me he didn’t know how to explain our company to others… and he’d worked there for a few years. It’s not as uncommon as you might think, and I’d encourage you to ask…
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E-commerce and Retail
Top Marketing Strategies For Your Small Business Growth in 2024
In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash instead of spending or investing. This confusion, tension, and apprehension often occur in an election year. 1. Focus Your Marketing Messaging on Value In…