Value Proposition

Martech Zone articles tagged value proposition:

  • Analytics & TestingWhat is Conversion Rate Optimization (CRO Statistics for 2023)

    What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023

    Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate? A conversion rate is a key metric in online marketing and…

  • Content MarketingMarketing Benefits versus Features in SaaS and Technology

    Dear Tech Marketers: Stop Marketing Features Over Benefits

    Dear Tech Marketer or SaaS Enthusiast, It’s undeniable that the world of technology is exhilarating. The thrill of crafting and unleashing new releases and groundbreaking features ignites the passion within every tech marketer’s heart. We understand the complexities, the sleepless nights, and the countless lines of code that go into transforming concepts into reality. It’s no wonder you’re proud of…

  • Mobile and Tablet MarketingHow to write text messages (SMS) for marketing

    How To Craft Compelling Text Messages (SMS) That Drive Results

    When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…

  • Analytics & Testing
    Landing Page Optimization Tips, Checklist, AI, Testing, Best Practices

    How To Optimize Your Landing Pages To Maximize Conversions

    Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…

  • Sales EnablementOutsourced Lead Generation (Leadgen) Pros and Cons

    The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling

    Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…

  • Sales and Marketing TrainingHow To Develop A Unique Value Proposition

    How to Develop A Compelling Unique Value Proposition

    One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why…

  • Advertising TechnologyPower Personas Buyer Persona Framework

    How To Choose A Framework For Your Buyer Personas

    A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend.  From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the…

  • Sales and Marketing TrainingBoost Sales Post Purchase with Poket Customer Loyalty

    How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy

    In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues and driving a return on your marketing investment. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention…

  • Content MarketingYour value proposition is not what you do

    Your Value Proposition Is NOT What You DO

    My daughter is a recent graduate who is making waves in the public relations and event management space. I’m incredibly proud of her, and perhaps the best part of my week is when she stops by to “talk shop” with me. Kait recently shared that she’d learned about a company that was struggling to get traction despite some amazing work…

  • Content MarketingContent and Value Proposition

    How to Write Content Where Visitors Determine Your Value

    Regardless of price, value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service (SaaS) vendors utilize value-based selling to determine their prices. That is, rather than pricing out a flat monthly rate or a rate based on usage, they work with the…

Back to top button