What is the ROI of a Loyal Customer?

We’ve kicked off a new engagement with enterprise customer success experts, Bolstra. Bolstra is a software solution (SaaS) provider for Business to Business companies looking to increase their recurring revenue by reducing churn and identifying upsell opportunities. Their solution, with built-in best practices, helps your company drive the desired outcomes that your customers demand. Over the last few years, as our agile marketing journey has evolved and we evaluate the maturity of a business’ marketing

Not Enough Agencies Tell Prospects to Take a Walk

One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well, that will lead to referrals and a continued healthy relationship.

The 8 Characteristics of a “V”ery Good Brand

On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens of even hundreds of thousands of dollars. My background is engineering. The only color code I cared about was

12 Steps to Building Demand for Your New Agency

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want to know how I can go about getting clients (that

Why Have People Stopped Following Your Brand?

One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email. I can hear the howls of anger and shock right now… and I don’t care

14 Troubling Trends with Agencies

Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing mix. We’ve had some fun poking at challenging clients in our industry. But in all