Video
Martech Zone articles tagged video:
- Analytics & Testing Douglas KarrMar 11, 2024
An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
- Content Marketing Douglas KarrJan 26, 2024
What Impact Does Video Have On Your Digital Marketing?
Video has become an indispensable tool in the digital marketing arsenal, offering a compelling way for brands to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By Marketing Channel Advertising: Paid campaigns see a significant uplift from video integration. Video ads can boost engagement by 22%,…
- Content Marketing Ann SmartyJan 5, 2024
How to Include Your Team in Your Business Blogging Strategy
One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single day? And what could be more cost-effective than having the people you’re already paying transform into your own personal content…
- Content Marketing Ann SmartyDec 7, 2023
Short-Form Video Marketing: TikTok, Instagram Reels, and YouTube Short Best Practices
The short-form video format has been around for quite some time now, but the content format has gained so much popularity recently (largely thanks to TikTok), that it’s all many creators are doing to develop and monetize their channels. The key players in the short-form video format are TikTok, Instagram Reels, and YouTube Shorts. Here’s everything you should know about…
- CRM and Data Platforms Douglas KarrNov 29, 2023
Everything You Wanted To Know About QR Codes
By now, you’ve likely scanned and utilized a QR code. Quick Response codes are two-dimensional barcodes that store information in a square-shaped grid of black squares on a white background. They work by encoding data in a way that can be quickly and easily read by a digital device, typically a smartphone camera. 45 percent of responding shoppers had used…
- Social Media & Influencer Marketing Douglas KarrNov 23, 2023
Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you’re likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page… typically aggregating several calls-to-action that may interest your visitors. Having a linktree is highly beneficial for social media profiles for several reasons: Consolidate Multiple Links: Social media platforms…
- Content Marketing Douglas KarrNov 12, 2023
How To Plan, Write, Edit, and Publish A Successful Tutorial Video
A successful tutorial video involves engaging content, clear instructions, and high-quality production. Here’s an article that outlines the standard ingredients and script sections for creating a compelling tutorial video. Tutorial videos stand out as a go-to resource for knowledge seekers. With the rise in online education and DIY culture, creating a compelling tutorial video can be a lucrative skill. A…
- Social Media & Influencer Marketing Douglas KarrSep 20, 2023
Repurpose.io: Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts
Publishing content multiple times is not about spamming your audience but strategically maximizing your content’s reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not everyone sees your content the first time you publish it. As your following grows or new users join a platform,…
- Content Marketing Douglas KarrSep 14, 2023
10 Methods Introduced In HTML5 That Dramatically Improved User Experience
We’re assisting a SaaS company in optimizing their platform for organic search (SEO)… and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was a significant leap forward for user experience (UX) in web development. It introduced several new methods and tags that enhanced the capabilities…
- Content Marketing Douglas KarrSep 6, 2023
Infographics: 6 Types of Content Your Business Should Be Producing To Reach All Prospects and Customers
Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting, and retaining your target audience. Recent research from Skyword reveals that the average brand has diversified its approach to content…