TikTok For Business: Reach Relevant Consumers In This Short-Form Video Network

TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. There’s little doubt as to its growth: TikTok Statistics TikTok has 689 million monthly active users worldwide.   The TikTok app has been downloaded over 2 billion times on the App Store and Google Play.  TikTok ranked as the top most-downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads.   62 percent

How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience

2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face critical challenges with performance, user identity, and the protection of personal data. In order to

Clipcentric: Rich Media and Video Ad Creative Management

Clipcentric provides its users with a wide selection of tools and templates giving complete control over every step of the production process resulting in truly responsive cross-platform rich media ads. Ad teams can quickly design and develop dynamic HTML5 advertisements that run seamlessly in any environment. Drag-and-Drop Workspace – Intuitively drag and drop ad components into device-specific workspaces for complete control, and where what you see is what you get. Robust HTML5 Authoring – Produce

Vungle: Monetize your Mobile App with In-App Videos

The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to

List of Standard Ad Sizes for Online Advertising

Standards are a necessity when it comes to online advertising ad and call-to-action sizes. Standards enable publications like ours to standardize our templates and ensure the layout will accommodate ads that advertisers may have already created and tested across the net. With Google Adwords being the ad placement master, the pay-per-click ad performance across Google dictates the industry. Top Performing Ad Sizes on Google Leaderboard – 728 pixels wide by 90 pixels tall Half-Page –

Are Your Video Ads Being Seen?

A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and Youtube advertising platforms to try to identify the factors that help determine the viewability of those video ads. What

Visible Measures: Videos and Earned Media

Visible Measures provides agencies and large brands with the opportunity to distribute their content to relevant viewers. Their platform reaches over 380 million video viewers every month. To date, they’ve measured 3 trillion video views, more than 500 million videos, and well over 10,000 video advertising campaigns. Visible Measures delivers the right choice-based video ad to the right person at the right time on the right publisher, helping brand advertisers fight media fragmentation while optimizing