Clipcentric: Rich Media and Video Ad Creative Management

Clipcentric provides its users with a wide selection of tools and templates giving complete control over every step of the production process resulting in truly responsive cross-platform rich media ads. Ad teams can quickly design and develop dynamic HTML5 advertisements that run seamlessly in any environment. Drag-and-Drop Workspace – Intuitively drag and drop ad components into device-specific workspaces for complete control, and where what you see is what you get. Robust HTML5 Authoring – Produce

Vungle: Monetize your Mobile App with In-App Videos

The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to

List of Standard Ad Sizes for Online Advertising

Standards are a necessity when it comes to online advertising ad and call-to-action sizes. Standards enable publications like ours to standardize our templates and ensure the layout will accommodate ads that advertisers may have already created and tested across the net. With Google Adwords being the ad placement master, the pay-per-click ad performance across Google dictates the industry. Top Performing Ad Sizes on Google Leaderboard – 728 pixels wide by 90 pixels tall Half-Page –

Are Your Video Ads Being Seen?

A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to try to identify the factors that help determine the viewability of those video ads. What