Video Chat Is Going Mainstream For Corporate Websites and Ecommerce Platforms

Salesforce has published a detailed article and infographic on the impact and best practices of video chat for customer service. This customer service channel combines the convenience of live chat and a phone call with the personal touch of video. With plentiful bandwidth, 5G speeds around the corner, and significant enhancements in video communication technologies, there’s no doubt that video chat is going to grow in impact. What’s the Impact of Video Chat on Sales?

B2B: Videos are Influencing Purchasing Decisions

Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types of collateral are product brochures & data sheets. In fact, respondents have only increased their

Business Buyers are Different!

Copywriter Bob Bly has provided a list of reasons why marketing to businesses is very different from consumers. I’ve written about intent in past posts, and I believe this is a great example. The intent of a business buyer is unique when compared to consumers: The business buyer wants to buy. The business buyer is sophisticated. The business buyer will read a lot of copy. A multi-step buying process. Multiple buying influences. Business products are