Casted: The Audio Content Marketing Solution for Enterprise Brands

Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables marketers to be more effective and efficient by taking the audio-first approach. With the Casted

Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide

Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. Hubspot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads for your business. Content marketing is an effective strategy you can use to generate leads

Here’s Why People Hate Your Content

The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be compelling and it needs to be clear. It’s not about keeping up; it’s about leading

Content Marketing in a Social, Mobile World

I’m not sure if there’s a conversation happening in the marketing world that isn’t including content. The issue at this stage is managing a multi-channel content marketing strategy. Many people give up and just push to a few mediums, but the promise is in leveraging every piece of relevant content across every medium distributed to every audience. The Brightcove infographic, Making Content Marketing Work in a Social, Mobile World, includes really interesting data around why