Swarmify: Four Reasons Not To Use YouTube Video Embeds On Your Business Website

If your company has professional videos that you’ve spent thousands of dollars on, you should absolutely publish the videos on YouTube to take advantage of YouTube’s search results…. just make sure that you optimize your YouTube videos when you do. That said, you shouldn’t be embedding YouTube videos on your corporate site… for quite a few reasons: YouTube is tracking the usage of those videos for targeted advertising. Why would you want to share your

The Ultimate Guide to Launching a Subscription Video Service

There’s a really good reason why Subscription Video On Demand (SVOD) is blowing up right now: it’s what people want. Today more consumers are opting for video content that they can choose and watch on-demand, as opposed to regular viewing.  And stats show that SVOD isn’t slowing down. Analysts predict its growth to reach the 232 million viewership mark by 2020 in the US. Global viewership is expected to explode to 411 million by 2022, up from 283

Reasons Why You Should Not Host Your Own Video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating all of the incredible challenges of hosted video that have