Why Product Video is a Priority and 5 Types of Videos You Should Produce

2015 was a record-breaking year for product video, with video views up 42% from 2014. That’s not the entire story, though. 45% of all video views occurred on a mobile device. In fact, in the last quarter of 2015, . This and other data provided in Invodo’s 2015 Product Video Benchmarks Report has all the justification marketers need to implement a video strategy… immediately. We’ve been working with all of our clients to ensure that their content strategy

GoAnimate Adds Enterprise, Whiteboard, and Infographic Video Features

Marketers realize that videos allow for an emotional connection and explanation videos that are 30 seconds to under 2 minutes are a fantastic way of garnering attention and improving conversion rates. Just last week, colleague Andrew Angle stopped by our office and told us how much he was enjoying working with GoAnimate and whether or not he could be of service. A few days later, I was seeing a live demonstration (from COO Gary Lipkowitz)

Explainer Video on Explainer Videos: An Undervalued Tool for Marketers

With consumer attention spans continually on the decline, marketers and brands must communicate the what, why, and how without information overload. Research has found that presentations with words and images are 50% more effective when communicated verbally. So why are so many brands filling their home page with text alone? Cue the explainer video. Savvy marketers value their audience’s time, and use visual communication, like explainer videos, to maximize viewer comprehension. The efficacy here on

Video Social Media 2013

Erik is back with his latest (4th) installment of his video infographic on social media. If you pay close attention, each version of the video does an incredible job at showing the change that this new media has sweeped the world with. Even the parodies are fantastic. Compare to last year’s Social Media Revolution video and you’ll find a lot more statistics associated with real, monetary interactions between brands and consumers. Erik Qualman is an

Video: YouTube Video Revolution 2.0

I don’t know about you, but I’m starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it reaches virtually everyone. Not everyone reads, but everyone watches. And with YouTube installed on virtually every connected platform, there’s no way you’re not watching YouTube videos. For marketers, the impact of ads on relevant videos

Video: What is a Brand?

The American Marketing Association (AMA) defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike