How to Use Video for Marketing Your Small Real Estate Business

Reading Time: 5 minutes Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is

4 Essential Strategies For Your Multi-Location Business Online

Reading Time: 2 minutes It’s not a surprising statistic, but it it’s still quite staggering – over half of all in-store sales were influenced by digital last year in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize for “Open Now” and Location – Consumers are shifting from searching for future-based things like

Content Length: Attention Spans Versus Engagement

Reading Time: 2 minutes Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelevant, poor quality, or non-engaging content to find great content. When I first started