Why Your Corporate Videos Miss The Mark, And What To Do About It

We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer.  That’s because corporate video is bland. Corporate video is made up of stock footage of overly attractive coworkers collaborating in a conference room. Corporate

Video Marketing Trends for 2021

Video is one area that I’m really trying to ramp up this year. I recently did a podcast with Owen of The Video Marketing School and he motivated me to put some extra effort in. I recently cleaned up my Youtube channels – both for me personally and for Martech Zone (please subscribe!) and I’m going to continue to work on getting some good videos recorded as well as do more real-time video. I built

How to Use Video for Marketing Your Small Real Estate Business

Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is

How I Built A Million Dollars Of B2B Business With LinkedIn Video

Video has firmly earned its place as one of the most important marketing tools, with 85% of businesses utilizing video to achieve their marketing goals. If we just look at B2B marketing, 87% of video marketers have described LinkedIn as an effective channel to improve conversion rates. If B2B entrepreneurs aren’t capitalizing on this opportunity, they’re seriously missing out. By building a personal branding strategy centered on LinkedIn video, I was able to grow my business to over a

How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience

2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face critical challenges with performance, user identity, and the protection of personal data. In order to