Video Production

Martech Zone articles tagged video production:

  • Content MarketingOpusClip: Video AI Editor for Social Teaser Videos and Viral Clips

    OpusClip: Harness AI to Transform Long Videos into Social Teaser Videos and Viral Clips

    Content creators and marketers face the constant challenge of producing engaging, high-quality video content at scale. The race to captivate audiences and stand out on social media demands creativity, efficiency, and innovation. With the rise of short-form content, finding the balance between quality and quantity has become even more critical. OpusClip OpusClip is a generative AI (GenAI) tool that transforms…

  • Marketing & Sales VideosShuffll AI-Driven Video Marketing Assistant

    Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos

    If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…

  • Content MarketingTutorial Video Success Tips and Script

    How To Plan, Write, Edit, and Publish A Successful Tutorial Video

    A successful tutorial video involves engaging content, clear instructions, and high-quality production. Here’s an article that outlines the standard ingredients and script sections for creating a compelling tutorial video. Tutorial videos stand out as a go-to resource for knowledge seekers. With the rise in online education and DIY culture, creating a compelling tutorial video can be a lucrative skill. A…

  • Artificial IntelligenceHeyGen: Text-To-Video AI-Generated Video with Multi-language translation

    HeyGen: Revolutionizing Video Creation with AI

    HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve into each of HeyGen’s innovative features and explore how they transform the video production landscape. Text to Video: HeyGen’s standout…

  • Search MarketingUpCity B2B Service Provider Directory

    UpCity: A Trusted B2B Service Provider Directory

    Building a strong online presence and establishing credibility is crucial for B2B service providers. One platform that stands out as a valuable resource for service providers is UpCity. With its mission to connect businesses with trusted service providers, UpCity offers a range of benefits that can help B2B service providers thrive in their respective industries. B2B service companies that should…

  • Artificial IntelligenceSynthesia - AI Avatar Video Creation From Text (text to speech)

    Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video

    If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating your on-camera talent, and then editing and producing a great video is no small feat. And, if your company is…

  • Content MarketingCamtasia Screen Recording and Video Editing Software for Business

    Camtasia: The Easiest Screen Recording and Video Editing Software For Your Business

    Whether you’re looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty of hardware and memory… so online platforms aren’t typically an option. Some video editing mobile applications are pretty good, but they lack the desktop real estate that your large monitor has to comfortably…

  • Advertising TechnologyMovavi Video Editing Suite for Small Business - Edit, Convert, and Produce Video

    Movavi: A Video Editing Suite For Small Business To Produce Professional Videos

    If you’ve never had the opportunity to edit video, you’re typically in for a steep learning curve. There’s basic software out there to trim, clip, and add transitions before uploading your video to YouTube or a social media site… and then there are enterprise platforms built for including animations, dazzling effects, and dealing with very long videos. Because of bandwidth…

  • Advertising TechnologyHow to increase video advertising conversion rates

    5 Tips To Increase Your Video Advertising Conversion Rates

    Whether a startup or a medium business, all entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital marketing includes search engine optimization, social media marketing, email marketing, etc.  Gaining potential customers and having maximum customer visits per day depends on how you market your products and how they are advertised. The publicity of your products lies…

  • Content Marketingvideo marketing works

    Video Marketing Works

    Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…

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