How To Optimize Your Youtube Video and Channel

We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their Youtube presence and the associated information with the videos they upload. Most just upload the video, set the title,

The Importance of A Video Marketing Strategy: Statistics and Tips

We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video. Why You Need

Reasons Why You Should Not Host Your Own Video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating all of the incredible challenges of hosted video that have

Digital Marketing & the Impact of Video

This morning we delivered reports to one of our clients who has been with us for a couple of years. They have a great site that’s increased in relevant search traffic almost 200% over last year and they have a variety of infographics and whitepapers to entice buyers to register and begin looking at their solution. The only thing we find missing from their site is video content. We know, first hand, that video is

WordPress SEO, Local SEO, Video SEO, Ecommerce SEO? Yoast!

Joost de Valk has done it. Single handedly, his WordPress plugins are at the core of any effort to optimize your WordPress site for search engines. I had used other plugins to manage editing robots.txt, htaccess, build sitemaps, enable authorship and social microdata… and they’ve been unstable, haven’t kept up with algorithm changes, and simply haven’t performed. In fact, I think WordPress should simply purchase Yoast and incorporate all of Joost’s incredible plugins directly in