Video Strategy
Martech Zone articles tagged video strategy:
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Content Marketing
Why Your Corporate Videos Miss The Mark, And What To Do About It
We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer. That’s because corporate video is bland. Corporate video is…
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Marketing & Sales Videos
Sales Video Tips from the Home Office
With the current crisis, business professionals are finding themselves isolated and working from home, leaning on video strategies for conferences, sales calls, and team meetings. I’m currently isolating myself for the next week since a friend of mine was exposed to someone who tested positive for COVID-19, so I decided to put together some tips to help you better leverage…
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Content Marketing
Kickstarting Your Video Marketing Campaign in 3 Ways
You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages in an efficient way — what’s not to love? So, you’re wondering how can you kickstart your video marketing campaign?…
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Content Marketing
Video Marketing Works
Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…