Video Marketing Trends for 2021

Video is one area that I’m really trying to ramp up this year. I recently did a podcast with Owen of The Video Marketing School and he motivated me to put some extra effort in. I recently cleaned up my Youtube channels – both for me personally and for Martech Zone (please subscribe!) and I’m going to continue to work on getting some good videos recorded as well as do more real-time video. I built

Stock Footage Sites: Effects, Video Clips, and Animations

B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can really accelerate your video production and make your videos look far more professional in a fraction of the time. If you’re fairly tech savvy, you may even wish to dive

The Importance of A Video Marketing Strategy: Statistics and Tips

We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video. Why You Need

What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so

Renderforest: Real-Time Video Editing and Animation Templates Online

We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background music from a friend’s band, Brad and his team put together a great intro voiceover

5 Video Editing Tips for Marketers

Video marketing has become one of the top ways to market in the last decade. With the prices of equipment and editing programs dropping as they become more commonly used, it has also gotten a lot more affordable. Video production can be tricky to get just right the first few times you try it. Finding the right way to set a video up for marketing is harder than normal editing is. You have to put

Case Studies for Marketing: Can We Be Honest?

Working in the SaaS industry for so long, I continue to groan as I download and read case studies. Don’t get me wrong, I’ve actually worked at several companies where we discovered a client doing amazing things with our platform or who have attained incredible results… and we’ve pushed and promoted a case study about them. Marketing isn’t all about acquisition, though. Marketing is about identifying great prospects, providing them the research they need to

Kickstarting Your Video Marketing Campaign in 3 Ways

You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages in an efficient way — what’s not to love? So, you’re wondering how can you kickstart your video marketing campaign? A video marketing campaign can seem like a huge project and you don’t know what