Video marketing has become one of the top ways to market in the last decade. With the prices of equipment and editing programs dropping as they become more commonly used, it has also gotten a lot more affordable. Video production can be tricky to get just right the first few times you try it. Finding the right way to set a video up for marketing is harder than normal editing is. You have to put
Working in the SaaS industry for so long, I continue to groan as I download and read case studies. Don’t get me wrong, I’ve actually worked at several companies where we discovered a client doing amazing things with our platform or who have attained incredible results… and we’ve pushed and promoted a case study about them. Marketing isn’t all about acquisition, though. Marketing is about identifying great prospects, providing them the research they need to
You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages in an efficient way — what’s not to love? So, you’re wondering how can you kickstart your video marketing campaign? A video marketing campaign can seem like a huge project and you don’t know what
It’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio without an actual audio editor. Descript transcribes your podcast, with the capability of editing your podcast through editing text! I’ve been an avid podcaster for years, but I often dread editing my podcasts. In fact, I’ve let some amazing interviews
Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It’s an unfounded opinion that’s spread like wild fire… and here’s the proof… Myth BUSTED!
One area that I’ve been focused on with my clients is video. While there’s a ton of buzz around video, my concern is that it’s a similar buzz that we continue to see with social media. Everyone is doing it, but very few are doing it well. The video marketing strategies that I see that perform well require quite a bit of research, pre-planning, quality recording, great lighting, fantastic audio, and outstanding editing. Everyone is