Marketing Videos

Martech Zone articles tagged Marketing Videos:

  • Ecommerce and RetailHow To Leverage Consumer Buying Psychology in Ecommerce (Infographic)

    How To Leverage Consumer Buying Psychology in Ecommerce

    Online stores face a unique challenge in creating an engaging and persuasive environment that guides consumers through the buying process without the physical presence of sales staff or the tactile experience of products. The digital landscape demands a nuanced understanding of consumer psychology to convert casual browsers into loyal customers. By leveraging the critical stages of the buying process and…

  • Content MarketingWhat impact does video have on digital marketing?

    What Impact Does Video Have On Your Digital Marketing?

    Video has become an indispensable tool in the digital marketing arsenal, offering a compelling way for brands to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By Marketing Channel Advertising: Paid campaigns see a significant uplift from video integration. Video ads can boost engagement by 22%,…

  • Marketing & Sales VideosWhy Host Videos on Vimeo

    Why Your Marketing Videos Should Be Hosted on Vimeo

    Like the rest of the world, I’m constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it’s largely viewed as a free platform, companies are paying a price for only hosting their video content on YouTube. I’ll explain: Site Speed: We embed many YouTube videos on Martech Zone that aren’t available on…

  • Content MarketingAttention Span Shrinking Myth

    Can We Please Kill The Attention Span Myth?

    Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED!

  • Content Marketing
    Stock Video Website List

    Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites

    B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction…

  • Content MarketingVideo Marketing Strategies, Trends, and Statistics for 2023

    The Top 4 Video Marketing Trends for 2023

    Video marketing has become increasingly popular over the years and is now a crucial tool for businesses to reach their target audience. As we enter 2023, video marketing trends continue to evolve, making it essential for businesses to stay up-to-date with the latest strategies and techniques. These statistics from How Video Changed the Way We Communicate highlight the importance of…

  • Content MarketingVyond Animated Explainer Video Studio

    Vyond: Build Your Own Animated Videos With This Video Animation Studio

    I’ve helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate your brand from your competitors. Explainer videos all follow a similar production and script sequence and are incredibly effective at…

  • Marketing InfographicsHow Much Does An Explainer Video Cost?

    How Much Does An Explainer Video Cost?

    We’ve developed quite a few explainer video jobs for our clients and even produced a few explainer videos here on Martech Zone. We’ve gotten amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straightforward, there are quite a lot of moving parts to put together an effective explainer…

  • Content MarketingYouTube: How To Add Info Cards To Increase Engagement with Viewers

    How To Add Cards on YouTube to Increase Video Engagement with Viewers

    As the world’s largest video-sharing platform, YouTube provides content creators with multiple tools to boost engagement and improve their reach. Among these is an efficient and engaging feature known as YouTube Cards. YouTube info cards are a versatile tool that lets you make your videos more interactive, offering the opportunity to feature a video, playlist, channel, or even an external…

  • Content Marketing
    What is Content Marketing?

    What is Content Marketing?

    Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an expansive term that covers a ton of ground. The term content marketing itself has become the norm in the digital…

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