The Key Visual Elements of Landing Page Design

The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages, which covers how landing pages along with the critical visual elements that impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to the algorithms and get the right traffic to your landing page. By not optimizing, you could

Why You Need to Invest in Product Videos on Your Ecommerce Site

Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your Ecommerce Site: This infographic, Why You Need to Invest in Product Videos Today, outlines the

Landing Page Optimization Tips that Increase Conversion Rates

There’s no doubt that optimizing landing pages is a worthwhile endeavor for any marketer. Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results. Here are some great stats associated with landing page optimization. The research they’ve completed provides a comprehensive list of landing page optimization tips: Personas – identify the personas of your target audience and speak specifically to them. Focus – provide a single focus