Viewpoints

Martech Zone articles tagged Viewpoints:

  • Ecommerce and RetailDepositphotos 38521135 s

    How Shopper Product Ratings Affect AdWords Merchants

    Google rolled out an AdWords feature late in July to help shoppers make more informed buying decisions. Product Listing Ads (PLA) across Google.com and Google Shopping will now have product or Google shopping ratings. Think Amazon and that’s exactly what you’ll see when you search for products and services on Google. The product ratings will use the 5-star rating system…

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