Scary… $8.8 Billion Will Be Spent on Halloween this Year

It’s very clear that for brands and marketers targeting traditional Halloweeners, leveraging Pinterest and Facebook to reach that older demographic would be in your best interest. By comparison, Instagram, Snapchat, and TikTok are the best platforms for “experience” brands – especially if you’re offering a haunted attraction this year – and retailers to reach that young Halloween party crowd. The Shelf, Halloween By The Numbers Halloween Statistics Are Up and Down Candy is still the

Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page

Companies put out some incredible content via social media or other sites that would benefit their brand on their own site as well. However, developing a process where every Instagram photo or Facebook update requires published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in either a panel or page of your website. Coding and integrating each resource can be difficult

6 Ways to Maximize Social Media for Event Marketing

As I participate in social media, I often come across events that I wasn’t aware of that my friends, partners or clients are going to. I attend more events than I ever have in the past thanks to Facebook Events, Meetup announcements, and a number of other services that I’ve joined. This infographic looks at how you can use social media for event promotion; find out what is the key to an effective event hashtag

How Your Brand Can Succeed with Vine Marketing

We shared an infographic on the rise of Vine and got an incredible case study on Vine Marketing from Brian Gavin Diamonds, but how about your Vine Marketing Strategy? Vine, the platform that features 6-second videos that play on a loop, has garnered the attention of more than 40 million users. More than 100 million people view Vines each month. That makes the platform fertile ground for a smart marketing strategy to increase your brand’s

Is Vine the Diamond in the Rough of Social Commerce?

While I was at the IRCE, I was pretty excited when one speaker, Danny Gavin, stopped me and told me he had seen me speak years ago at an event in Austin. Danny is one of the Internet’s top marketers… developing cutting-edge Internet marketing and social media campaigns for Brian Gavin Diamonds. With his expertise, he’s helped to propel BGD to the ranks of Internet Retailer’s Top 1000 and 50 Fastest Growing E-Commerce Companies. We’ll

The New Big Deal of Influencer Marketing – with Examples

I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts.  Ideally they would do it for free, but the reality is you pay to play. This is a growing market and the returns can yield your brand big success when activated