Buzz, Viral or Word of Mouth Marketing: What’s the difference?

Dave Balter, founder of BzzAgent, does a great job in defining the differences in Buzz, Viral and Word of Mouth Marketing in this edition of ChangeThis. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between two or more consumers. It’s what happens when people become

What is Viral Marketing? Some Examples and Why They Worked (or Didn’t)

With the popularity of social media, I would hope that the majority of businesses are analyzing every campaign they execute with the hope of it being shared through word of mouth to increase it’s reach and potency. What is Viral marketing? Viral marketing refers to a technique where content strategists purposely design content that’s both easily transportable and highly engaging so that it’s shared quickly by many people. The vehicle is the key component –

How to Make Your Content More Shareable

The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared. Some of it is just plain luck as it gets in front of the right

5 Elements of Viral Content

The good folks at Social Media Explorer have posted an infographic, 5 Key Elements of Viral Content, from Intersection Consulting. Personally, I don’t like the word viral for this infographic… I like the word shareable. Many times you can exceed expectations on each key element within this infographic – but it doesn’t mean that it’s going viral. Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it,

Anatomy of Going Viral

Having seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said, there are some common traits to viral strategies. Ultimately viral content needs to evoke some